Strategy Exercise: Read the following vignette and develop somesuggestions for the company based on the material you read in thischapter.
Twisted is a small company with big dreams. The shoppingmall-oriented hot pretzel company has successfully grown itsrevenues by a rate of 10 percent annually over the last 10 years.Twisted wants to sustain its growth rate in the years ahead. Thecompany has traditionally hired new store managers from outside ofthe company. However, in the last few years, it has had a difficulttime recruiting enough of these people. The CEO feels that thereare probably a large number of employees who might make goodmanagers. However, the company has no good internal assessmentsystems in place to identify them. The CEO asks your group to helpthe firm identify internal managerial talent so it can continue topursue its growth strategy. What methods would you suggest fordoing so?
