Strategy formulation is an important aspect of strategicmanagement .Imagine you have just been appointed as chief ExecutiveOfficer for Zambia State Insurance Corporation, and the Board ofDirectors expect you to formulate a winning strategy for thecompany that will enable it gain a strong market position given theintensity of completion in the insurance industry. Discuss the keycomponents that you would consider in the development of strategyand clearly show how these apply to ZSIC.
