Subject : Business research
Question 3
Compose a literature review surrounding the debates on\"the impact of a good marketing strategy on an organization'sperformance\". This submission will serve as part of your motivationor presentation to your Manager, pending on how well you gather andpresent the information pertaining to the above theme.
Extensive additional research is required (referenceas per the Havard style of referencing). Use the rubric (below) todevelop a literature review based on the topic. Read, understandand supply chapter /section 2 on the literature review. (25)