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((Subject : Marketing )) Assignment Question(s):                                               Learning Outcomes: 1.   Analyze marketing opportunities using environmental scanning market data, measurement, and analysis. 2.   Explain issues...

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General Management

((Subject : Marketing ))

AssignmentQuestion(s):                                              

Learning Outcomes:

1.   Analyze marketing opportunities usingenvironmental scanning market data, measurement, and analysis.

2.   Explain issues pertaining to marketingenvironment both internally and externally.

3.   Demonstrate an understanding of the globalcompetitive environment and the changing marketing practices.

4.   Ability to formulate marketing strategiesthat incorporate psychological and sociological factors thatinfluence consumers.

5.   Ability to carry out objective andscientific analysis of consumers' needs and wants.

Assignment-1

CRITICAL WRITING

From the real national market,( select any company )ofyour choice, wishing to go global. Critically analyze the chosencompany based on the following questions.

Questions:

1.   What variables need to beconsidered while developing a list of potential countries?  

2.   Describe the four steps afirm should take when it is considering going global.                 

3.   Discuss at least threechallenges that a company may face in the early period ofexpansion.

4.   Describe the three maincategories of market entry strategies.

·     ***(( Referencing is necessaryand student must apply APA ReferencingStyle.))***

Answer & Explanation Solved by verified expert
4.3 Ratings (955 Votes)
Please please please LIKE THIS ANSWER so that I can get a small benefit Please Variables to be considered while developing a list of potential countries today companies are quickly going global For example McDonalds decided to expand into the Indian market This entry into India as a joint venture was motivated by various factors such as domestic market opportunity growing technology infrastructure human capital and open regulatory environment Before going global a company must consider various variables when developing a list of potential countries These variables include economic factors social and cultural factors political and legal factors the capability of the company and market attractiveness Not all foreign countries will be attractive to a company For example a company might discover that a market cannot afford the services or products being sold A company should avoid such a country On the other hand if there is the possibility of a country affording the products a company should invest in that country Social and cultural factors should also be considered    See Answer
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