SUBJECT-HUMAN RESOURCE MSMT//BUSINESS FOUNDATION
1.What is the marketing process, and how do businesses use it?Why is it important? Also, explain in your own words how marketresearch works.
2.What are the 4 “P”s, and how do they fit in with the marketingprocess? Describe a marketing campaign that has caused you topurchase a product.
3.Explain the steps in the accounting cycle. Name and define thethree essential financial statements accountants create forbusinesses. Is this information of interest to the company only? Ifnot, who else would use that info?
4.What is the financial planning process? How important isfinancial management to running a successful business? In youropinion, are there similarities to an individual’s financialmanagement and that of a company? Explain why or why not.
