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Summarize the key aspects of your pricing strategy. Elements that you will likely want to...

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Accounting

Summarize the key aspects of your pricing strategy. Elements that you will likely want to consider include (but are not limited to!):

  • What is Canadian Tires overall pricing strategy? Premium? Everyday Lowest Price? High Low Promotional Pricing?

  • How should Canadian Tire use Price for each Store Banner offering?

    • Role of Price Promotion in driving traffic.

    • Role of Cross Banner/Store in driving cross shopping and increased share of customer

Explain how your price strategy fits with: a) your target market and its needs; b) your companys resources and objectives; c) your desired positioning.

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