Suppose retailers would like to forecast the percentage
of customers who plan to purchase gift cards...
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Suppose retailers would like to forecast the percentageof customers who plan to purchase gift cards during the upcomingholiday season. The following data show this percentage from 2002to 2009. The data is as follows:
Year
Percent
2002
55
2003
60
2004
64
2005
67
2006
66
2007
69
2008
66
2009
64
Perform the following:
Using a 3-period simple moving average, forecast thepercentage of holiday shoppers who will purchase a gift card in2010.
-
Calculate the MAD for the forecast in parta.
Using a 3-period weighted moving average with theweights 5, 3, and 1, forecast the percentage of holiday shopperswho will purchase a gift card in 2010.
Calculate the MAD for the forecast in partc.
In which forecast do you have the mostconfidence?
Answer & Explanation
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4.4 Ratings (1018 Votes)
a3 Moving Average Sum of Previous 3 Months Value3Hence for 2010 3
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