Suppose you are the VP of Marketing for SolMate an electricsolar cell manufacturer with customers in the transportation,military and consumer electronics markets. A small, new competitore-Solex has entered the market with a lower-priced knock-offversion of one of our solar cell products. Based on the material inthis chapter, what are some of the options you have to respond tothis competitive threat, and what questions should you ask yourmarketing team to help you choose the best response?
