SWOT (strengths, weaknesses, opportunities, and threats)analysis is a framework used to evaluate a company's competitiveposition and to develop strategic planning. SWOT analysis assessesinternal and external factors, as well as current and futurepotential.
Kit Kat is a chocolate-covered wafer barconfection created by Rowntree's of York, United Kingdom, and isnow produced globally by Nestlé, which acquired Rowntree in 1988,with the exception of the United States, where it is made underlicense by H. B. Reese Candy Company, a division of The HersheyCompany. The standard bars consist of two or four pieces composedof three layers of wafer, separated and covered by an outer layerof chocolate. Each finger can be snapped from the bar separately.There are many different flavours of Kit Kat, including milk,white, and dark chocolate.
Q: Discuss how a SWOT analysis can help informstrategic marketing decision making for KitKat.
