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Target Market Coverage refers to the number of distributive channels or outlets needed to effectively serve...

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General Management

Target Market Coverage refers to the number of distributivechannels or outlets needed to effectively serve a targe market fora product. The textbook specifies three types of coverages as shownin the slides below: Intensive-, Exclusive-,Selective-Distribution.  

For this discussion board, you are required to:

1. Choose at least two (2) coverages (e.g. Intensivedistribution and selective distribution).

2. Identify two products that each represent one coverage (e.g.bottled water for intensive distribution and Maytag washer forselective distribution).

3. Discuss why you think these two products use their respectivecoverage. ( In other words, why you think it makes sense thatbottled water uses intensive distribution.) Your discussions shouldfocus on buyer needs/requirements andprofitability. Refer to pages 426-428 of yourtextbook.

Answer & Explanation Solved by verified expert
4.1 Ratings (505 Votes)
1 Intensive distribution intensive distribution include high saturation coverage of the market with all possible alternative outlets In this type of distribution alternative outlets are available for every product or services Product awareness can be achieved in less time for such type of distribution Selective distribution    See Answer
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