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Task 1 - Display Ad Bids Advertisers 1, 2 and 3 have similar costs and conversion rates (as seen in the table below). However, each decides to use a different method of bidding for their ads on the Display Ad Network. Advertiser 1 uses Cost Per Mille (CPM), Advertiser 2 uses Cost Per Click (CPC), and Advertiser 3 uses Cost Per Acquisition (CPA). Calculate the missing CPM, CPC and CPA for all advertisers, ant their profit per conversion, given the information in the table below CPC=(CPM/1,000)/CTR; _CPA=(CPM/1,000)/(CTR*CR)=CPC/CR Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.8% 0.8% 0.8% Conversion Rate 2.3% 2.3% 2.3% Margin per conversion $15 $15 $15 CPM $10 CPC $0.5 CPA $12 Profit per conversion What would be the maximum CPM for breaking even? CPM= Task 1 - Display Ad Bids Advertisers 1, 2 and 3 have similar costs and conversion rates (as seen in the table below). However, each decides to use a different method of bidding for their ads on the Display Ad Network. Advertiser 1 uses Cost Per Mille (CPM), Advertiser 2 uses Cost Per Click (CPC), and Advertiser 3 uses Cost Per Acquisition (CPA). Calculate the missing CPM, CPC and CPA for all advertisers, ant their profit per conversion, given the information in the table below CPC=(CPM/1,000)/CTR; _CPA=(CPM/1,000)/(CTR*CR)=CPC/CR Advertiser 1 Advertiser 2 Advertiser 3 CTR 0.8% 0.8% 0.8% Conversion Rate 2.3% 2.3% 2.3% Margin per conversion $15 $15 $15 CPM $10 CPC $0.5 CPA $12 Profit per conversion What would be the maximum CPM for breaking even? CPM=

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