TASK: ( answers should be computerized and in details -please do not copy and paste - about 1500 words )
Select an organization of your choice and carry out thefollowing tasks. Conduct a research on the marketing andpromotional strategies of the organization selected. Your Reportshould include the following:
1. Introduction
2. Summarize the various promotional strategiesused by the organization in implementing an Integrated MarketingStrategy. Identify the risks associated with promotional campaignsand discuss how they can be prevented.
3. Design an Integrated Marketing Communicationstrategy for the chosen company incorporating the differentelements of the Promotion Mix.
4. For the above chosen company, design aneffective and creative marketing communication (printadvertisement) of your own, for any one of its products for thechosen target market. You can incorporate the logo of the chosencompany, though the three creative tactics—headlines, subheads, andbody copy should be your own creative work.
5. Conclusion
