Taylor Boat Yard produces and sells a line of small boats for recreational use. Production...
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Taylor Boat Yard produces and sells a line of small boats for recreational use. Production is a machine-intensive process, with the parts for each boat being manufactured on a series of machines run by highly skilled operators. Taylors variable costs are direct materials costs, variable machining costs, variable manufacturing overhead costs, and sales commissions. Marion Taylor, the owner, is planning production for the coming year and collects the following data:
A
B
C
D
E
1
Estimated
Direct
Variable
2
Demand
Selling
Material
Machining
3
(units)
Price
Costs Per Unit
Cost Per Unit
4
Cruiser-LX
1,800
$3,000
$750
$600
5
Cruiser-EX
2,400
2,400
650
500
6
Boater-LX
4,500
2,100
500
500
7
Boater-EX
4,200
2,000
500
400
8
Canoe Star
39,000
800
100
200
Salespeople are paid a 5% commission on each Cruiser or Boater sold, and a 10% commission each Canoe Star sold. All other marketing and administrative costs are fixed and, along with the fixed manufacturing costs, total $8,750,000.
Annual capacity is 60,000 machine-hours, which is limited by the availability of machines. Variable Machining costs are $200 per machine-hour, and variable manufacturing overhead equals $50 per machine-hour.
Taylor Boat Yards holds negligible inventories to minimize the business risk of changing fads in recreational boating.
1. What is the contribution margin per unit earned from each boat type?
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