Temax realtor company advertises for its business through television, radio, and online. Audience estimates, costs,...
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Temax realtor company advertises for its business through television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint
Television
Radio
Online
Audience per advertisement
100000
18000
40000
Cost per advertisement
1800
300
600
Maximum media usage
12
16
12
To ensure a balanced use of advertising media, radio advertisements must not exceed 40% of the total number of advertisements authorized. In addition, television should account for at least 20% of the total number of advertisements authorized.
If the promotional budget is limited to $17600, how many commercial messages should be run on each medium to maximize total audience contact? What is the allocation of the budget among the three media, and what is the total audience reached? (Dont worry if your answer is in decimals).
By how much would audience contact increase if an extra $100 were allocated to the promotional budget?
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