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tep 1: Find the discount rate: Following industry practice when apply the CAPM model; we...

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Accounting

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tep 1: Find the discount rate: Following industry practice when apply the CAPM model; we will use Treasury bill rate of 4% and a historical stock market risk premium of 7% to find PG's discount rate. Examine the Procter \& Gamble's financial report, find the beta value and then apply all values to the CAPM to estimate the discount rate for PG

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