The Chinese company, Alibaba, is changing the way global business is conducted. This fast-growing B2B...
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The Chinese company, Alibaba, is changing the way global business is conducted. This fast-growing B2B company has benefited from the explosion in information technology and has developed is a unique business model. this case examines Alibaba's success and how the company is unique from most Western companies. With the explosive growth of Alibaba in China, the company is now ready to expand to the rest of the world.
Provide 5 key recommendations that senior executives of Alibaba Group could adopt to create shareholder value for the Alibaba group.
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