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The Client/Product I chose is Hollywood Growth Serum Bar.

1. A friend asks you to explain how to create great advertising. Using the two elements discussed in the textbook as your guide (audience resonance and strategic relevance), how would you approach this topic? (2 points) 2. List and describe the seven typical section of a creative brief as explained by your textbook. (7 points) 3. List and describe the three-part creative strategy used by Proctor & Gamble and Leo Burnett. (3 points) 4. Based on the research you've done so far, take a stab at developing an objective statement, support statement, and tone or brand statement for your client. (3 points) Objective Statement Support Statement Tone or Brand Character Statement 5. Using the best practices" discussed in Ch.9 as your guide, start thinking about copy and design elements that could be appropriate for 5. Using the best practices" discussed in Cn. 9 as your guide, start thinking about copy and design elements that could be appropriate for your client. We're brainstorming at this stage, so don't worry about being "right or "wrong" - give it your best effort. (5 points) D HAIR BAR SHOP ALL GROW & MAINTAIN Add to Wish Hollywood GROWTH SERUN 1. A friend asks you to explain how to create great advertising. Using the two elements discussed in the textbook as your guide (audience resonance and strategic relevance), how would you approach this topic? (2 points) 2. List and describe the seven typical section of a creative brief as explained by your textbook. (7 points) 3. List and describe the three-part creative strategy used by Proctor & Gamble and Leo Burnett. (3 points) 4. Based on the research you've done so far, take a stab at developing an objective statement, support statement, and tone or brand statement for your client. (3 points) Objective Statement Support Statement Tone or Brand Character Statement 5. Using the best practices" discussed in Ch.9 as your guide, start thinking about copy and design elements that could be appropriate for 5. Using the best practices" discussed in Cn. 9 as your guide, start thinking about copy and design elements that could be appropriate for your client. We're brainstorming at this stage, so don't worry about being "right or "wrong" - give it your best effort. (5 points) D HAIR BAR SHOP ALL GROW & MAINTAIN Add to Wish Hollywood GROWTH SERUN

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