The concept of penetration pricing. This is the idea that an item is priced low...
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The concept of penetration pricing. This is the idea that an item is priced low intentionally in order to gain some market share. You might see this each week with the grocery ads. A certain item such as Pepsi might be on sale really cheap at one store. This might influence some consumers to change where they shop for a particular week. why do you think this is?
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