. The “Convenience Factor†has been shown to influence foodconsumption and the development of new products.
a) Describe the “Convenience Factor†in detail, giving anexample of how it has been used to increase the consumption of anexisting food product.
b) Taking the “Convenience Factor†into consideration, describein detail how you would modify an existing food product to make itmore convenient for consumers to use the product, with the ultimateaim of increasing sales of the product.
c) Discuss the functions of a food package and show howpackaging can be used to increase the sales and consumption of afood product.
