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The cost of equity capital is the rate of return investorsexpect to receive from investing in the firm’s stock. There are twoprimary methods for determining the cost of equity. One approach isto use the Dividend Growth Model to determine the required rate ofreturn on the firm’s equity. A second approach is to use theCapital Asset Pricing Model (CAPM) to determine the expected orrequired rate of return for a firm’s stock. Explain which you woulduse and why?
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