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  3. the cost of producing the product - and therefore

The cost of producing the product - and therefore what its selling price must be...

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Accounting

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The cost of producing the product - and therefore what its selling price must be (at least) - is determined in the stage gate named: Business Case Test and validation Concept creation Product development The product manager, in marketing during the introduction of a new product, should use: A chasm-crossing strategy A product family strategy A diversification strategy A massive advertising campaign

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