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The drive-in cinemas offers both the comfort and security of social distancing. An entrepreneur wants to...

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General Management

The drive-in cinemas offers both the comfort and security ofsocial distancing. An entrepreneur wants to find out the keyfactors that influence consumers' decision to visit a drive-incinema. Imagine that you are working for a marketing researchcompany and has been tasked to state the management decisionproblem (MDP) and marketing research problem (MRP), formulate themain components of the MRP and briefly explain what each componentis. (Assume that the coronavirus doesn't exist in thisscenario).

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ANS DriveInCinema is more than just a theatre it gives you a superior cinema experience along with highquality sound with superb settings under the stars It is one of the favourite summer pastimes There are two traditions on cinema audience research The first approach is using econometric model Based on econometric approach researchers are attempted to create a econometric model to project movies based on financial performance product attributes and audience behavior data that are collected by the agency and the financial industry The audience behavior is related to rating online internet discussion the choice of time watch product attributes Financial data is concerning with film sales on the first week of production costs promotion cost and so forth The second approach of cinema audience research is conducting based on behavioral or psychological approach In this tradition the researchers are focus on individual studies such as motivation purchasing decisions opinions attitudes mood Such studies are examining consumers as the research subjects There are 7 important factors that influence all the buying decisions to visit a drivein cinema 1 Economic Factor The most important and first on this list is the Economic Factor This one is the main foundation of any purchasing decision The reason is simple people cant buy what they cant afford The need of a product also doesnt play a role here but the most important thing is affordability 2 Functional Factor The factor is totally about needs backed by a logic that what makes sense and also fits in the best interest of the customer This one factor also plays a very important role in the buying    See Answer
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