The drive-in cinemas offers both the comfort and security ofsocial distancing. An entrepreneur figured out the key factors thataffect the consumers' decision to visit the drive-in cinemas areeconomic, functional, marketing/advertisement, personal factors,psychological factors and socio-demographic factors (such as race,age, occupation etc.). Imagine that you are working for a marketingresearch company and you have been asked to come up with 10 - 15comparative and relational research questions and identify whichcomponent each RQ corresponds to.
