The GAP Inc. is considering hiring a new mascot for its Old Navy subsidiary. They...
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The GAP Inc. is considering hiring a new mascot for its Old Navy subsidiary. They will shoot the commercials today and run them over the next four years. What is the discounted payback period of the investment if it requires an investment of $70,000 and provides cash flows of $20,000, $10,000, $50,000, and $30,000? Assume that the cash flows are received at the end of each year (not continuously) and that the appropriate discount rate is 10%. Round your answer, if appropriate, to two decimal places
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