The Gotham City News is moving to a paywall subscription service rather than a free...
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The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $ However, if they are also weekly subscribers of the print edition of the newspaper, they receive a discount on the online subscription rate. The monthly rate for the print edition of the newspaper is $ Based on market research, the Times believes that of the households that order the print edition will also order the online subscription. While there are basically no variable costs to the online version, the print edition does cost $ per month to print and deliver to households.
Market research indicates that the average length a current print edition subscriber will continue subscribing is only months if they choose to also purchase the online subscription. Under these assumptions, what is the expected year CLV for a print edition subscriber who chooses to also subscribe to the online version? Note: presume they continue for all years with the online version
CALCULATED VARIABLES:
both $
online $
print $
margin $
is INCORRECT.
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