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The Gotham City News is moving to a paywall subscription service rather than a free...

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Accounting

The Gotham City News is moving to a paywall subscription service rather than a free news website with unlimited access. If subscribers would like to access more than ten articles per month, they will need to pay a monthly subscription fee of $25. However, if they are also weekly subscribers of the print edition of the newspaper, they receive a 60% discount on the on-line subscription rate. The monthly rate for the print edition of the newspaper is $26. Based on market research, the Times believes that 22% of the households that order the print edition will also order the website subscription. While there are basically no variable costs to the website version, the print edition does cost $23 per month to print and deliver to households.

What is the 3 year CLV of a single print only subscriber presuming they keep the subscription active all 3 years?

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