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The marketing manager is involved in the long-term sale of a product through effective advertising, but...

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Finance

The marketing manager is involved in the long-term sale of aproduct through effective advertising, but what about short-termgrowth through sales promotions? How are advertising and salespromotion similar? How are they different? What is the benefit andchallenges associated with each?

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Advertising and sales promotion similar in the sense that both advertising and sales promotion focusses on profitability increasing sales The marketing department plays a major role in advertising and sales promotionBoth advertising and promotion work in tandem to improve the brand image of the company    See Answer
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The marketing manager is involved in the long-term sale of aproduct through effective advertising, but what about short-termgrowth through sales promotions? How are advertising and salespromotion similar? How are they different? What is the benefit andchallenges associated with each?

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