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The marketing strategy of corporate naming rights for sports venues is a fairly recent strategy in...

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General Management

The marketing strategy of corporate naming rights for sportsvenues is a fairly recent strategy in the sports businesslandscape. Imagine you are on the marketing team for a minor leagueteam that will be moving to your city. You have been tasked withgenerating revenue for the team through the sale of stadium namingrights. Based upon what you learned from the Topic Materials,compose a one-paragraph pitch to persuade a local company thatnaming rights are worth the hefty price tag. Post your pitch to theMain Forum. Provide your peers with constructive feedback aboutways to improve their pitch.

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Acquiring and selling naming rights for sports venues is the inthing now in sports business Having naming rights to a venue results in enhanced visibility for the company Whenever the venue gets good media attention or becomes popular for some reason or the other the name of the company also gets highlighted The companys    See Answer
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