The master budget is the company’s plan for achieving theirgoals. The process has a distinct starting and ending point. Inlooking at the sales budget, the sales budget dictates what theother areas in the budget should look like. As the head of thesales area, what steps should be taken to ensure the budget isdeveloped in a realistic way?
If bonuses are based on the sales, you as the sales manager wantto ensure you and your team will receive the maximum bonus. Howwould you develop the sales budget? What effect could this have onthe other areas of the budget?
