The McBurger Corporation developed a new vegan burger andintroduced the product to several test markets. The burger comeswith the non-meat based patty and the usual accoutrements such aslettuce, tomato, ketchup, mustard, pickle, onion, special sauce,and a bun. The company is interested in customer response, andsurveyed customers about satisfaction with the burger. A dataanalyst proposed a multiple regression model with an interval leveldependent variable of repurchase (measured by a ratings thermometerfrom 0 (will definitely not repurchase) to 100 (will repurchase).The data analyst is not sure on what independent variables willbest predict repurchase, and needs your help. Whatindependent variables would you include in the multiple regressionmodel? Explain your reasoning for including each independentvariable. Which variable would be your best predictor ofrepurchase?
Identify at least four independent variables.
