The shift from mass marketing to targeted marketing and the
corresponding use of a richer mix...
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The shift from mass marketing to targeted marketing and thecorresponding use of a richer mix of marketing communications toolspose challenges for many marketers. If you were responsible forpromoting your college or university, which of the six major formsof marketing communications would you use? How would you make surethey were integrated? Who is your target audience, and how can youbest reach them with your communication?
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Marketing is all full of up and downs lows and high and vast challenges and though every marketer faces different challenges However they typically have similar goals some are stuck in hiring top talent while others are having trouble finding the right technology according to their needs Whatever the case may be theres always a way to optimize the various components of marketing strategy and turning it into an even more effective revenue generator Moreover generating traffic and leads are the leading challenges marketers face No doubt Marketers always struggling with
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