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  3. the spreadsheet compares "actual sales" and profit

The spreadsheet compares "Actual Sales" and Profit Contribution (with the promotion) in Columns F to...

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Accounting

The spreadsheet compares "Actual Sales" and Profit Contribution (with the promotion) in Columns F to H, to "Normal Sales and profit contribution" (what they would have been without the promotion) in Columns J to L. Subtracting Normal Contribution from Actual
Contribution gives you the incremental Contribution from the Promotion in row 12, after which you can bring in additional considerations, such as cannibalization, inventory holding costs, and anything else you can come up with (rows 15 and 16 are
optional).To compute the Net profitability impact (row 17) according to the Consultants, Brown, and yourself, you will have to fill in numbers in
the cells with the yellow background. It should be easy to do so for the Consulutants and Brown. The challenging part is deciding for
yourself; you can take sides and choose one of two provided numbers, or argue for something else!
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