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The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues What do you consider to be the key...

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Operations Management

The Springfield Nor’easters:
Maximizing Revenues in the Minor Leagues

What do you consider to be the key findings of the researchsurvey? Comment on what Buckingham learned about a prospectivecustomer profile, pricing, and single-ticket versus season-ticketpackages.

What considerations should the Nor'easters take into account inestablishing a pricing policy?

Design a ticket pricing plan for the Nor'easters' first season.Be very specific, and be prepared to explain your assumptions --especially assumptions of cause and effect -- that underlie yourstrategy. Should Buckingham offer more than one type of seasonticket package? How, if at all, should ticket pricing vary bypackage type? How, if at all, can Buckingham take advantage ofconsumer interest in grandstand seating?

Using the pricing plan you have designed and given Buckingham'sassumptions about concession sales, will the team reach breakevenin the first year? If not, what options does Buckingham have toreach his target?

Answer & Explanation Solved by verified expert
3.9 Ratings (604 Votes)
1 There was relatively of large number of findings at Buckingham can use from server As the first the finding he has the profile of the potential customers The basic profile where people who are 2635 years of age which children have a specific income between 22500 to 75000 are more likely to identify    See Answer
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