The term marketing mix refers to a unique blend ofproduct, distribution, promotion, and pricing strategies designedto produce mutually satisfying exchanges with a target market. Youmay have heard this described as the 4 P’s of marketing (product,place, promotion, price). Review and understand the four parts ofthe marketing mix in your text. Then choose an idea, good, orservice with which you are familiar and describe its marketing mixand how it resulted (or did not result) in a satisfying exchangefor you. Clearly explain each element. 1. Describe the product. 2.How is it distributed or placed? 3. How is it promoted? 4. How isit priced relative to competition?
