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The ultimate goal of accounting is to provide both internal and external users with information...

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Accounting

The ultimate goal of accounting is to provide both internal and external users with information that is relevant and reliable for their decision making purposes. US companies are subject to various reporting requirements, as mandated by the Securities Exchange Commission.

Go to the U.S. Securities & Exchange Commission site Use Edgar to find the 12-31-2017 Annual Report (10K) for Southwest Airlines and respond to the following questions.

1.) What amounts did Southwest report for the following items for the year ended December 31, 2017?

Total Revenues

Operating Income

Net income or net loss

Total assets

Total current liabilities

Total equity

2.) What is Southwests basic earnings or loss per share for the year ended December 31, 2017?

3.) Looking in the notes to the statements, what do they mean when they talk about Non-GAAP Financial Measures? Explain.

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