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The visitors who visited the webpage were offered to get one free promotional subscription for...

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Accounting

The visitors who visited the webpage were offered to get one free promotional subscription for one month and 70% took advantage of that. The next month, only 40% of them bought the subscripion fee for at least one month.

Marketing campaign

Cost

Visits on webpage

Internet ad

$80.000

47 visits

Targeted mail

$250.000

104 visits

TV coverage

$0

76 visits

Cost for free promotional subscription for one customer

$5,000

-

1) What is the cost to get each customer who pays at least for one subscription month, based on the different marketing campaign strategies?

2) Which marketing strategy is most promising?

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