This can be from the automotive industry (the service side),personal care, theatre, education, travel industry, and the like.Consider the various services that the business or company offersto consumers and create your own services continuum.
Step 2
Choose a company that provides services to other businesses.
Examples include consulting firms, banks (from the B2Bperspective), printing or document services, law firms (again formthe B2B perspective).
Consider the various services that the business or company offersto businesses and create your own services continuum.
Step 3
Compare and contrast your two continuums.
Identify areas that they have in common and areas that they aredifferent. Include an explanation of what services continuum meansin your own words.
