This chapter looks at personal selling, the oldest form ofmarketing and one of the oldest professions.  One of thekey points this week concerns the difference between\"transaction-oriented\" personal selling and \"relationship-oriented\"personal selling. One of the reasons this distinction has become soimportant is that consumers are using other information to doinitial research into the product or service before engaging theseller. After studying this concept in the text, try to come upwith an example of a company that has succeeded in migrating tothis new form of personal selling. Explain your choice.
