This is from Revenue Management for Hospitality Industry. The problem is as follows: The hotel...
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This is from Revenue Management for Hospitality Industry. The problem is as follows:
The hotel has 175 rooms. Next month the hotel will serve as the host hotel for the Retired Firefighters Association. The Association blocked 90 rooms per night for Thursday, Friday and Saturday nights at a rate of $99 per night. All the rooms in their block have been picked up. The current rooms availability forecast for the three days of the meeting is as follows (the graph below). The group requested that Latisha add 20 rooms each night to its block at the orginially contracted rate of $99. It states that its members will use all of the additional rooms if they are made available. Latisha is in favor of increasing the block a nd keeping the group together. Mark is opposed. He is convinced he can sell 20 more rooms on Thursday , 40 rooms on Friday, and 30 rooms on Saturday at the normal rack rate of $149.99. Under his plan, he states "The hotel can maximize its ADR." Based on Mark's estimate of future sales to be made at rack rate , Poco (hotel RM) knows the hotel will sell out and maximize its occupancy percentage under Latisha's plan. Help Poco analyze the data and fill in the chart.
7.2
1 Day
3 Days
Total Rooms available at the Hampton Inn
175
525
Under Latishas Plan
Under Marks Plan
Thursday
Friday
Saturday
TOTAL
Thursday
Friday
Saturday
TOTAL
Firefighterss rooms @ $99.00/night
90
90
90
270
90
90
90
270
All Other Rooms @ $149.99/night
55
35
45
135
55
35
45
135
Total Reserved
145
125
135
405
145
125
135
405
Total Rooms Available
30
50
40
120
30
50
40
120
Additional Firefighters rooms sold
0
0
0
0
Transient rooms sold
10
30
20
60
Total Rooms Sold
175
175
175
525
Group revenue
Transient revenue
Total revenue
Occupancy %
100.00%
ADR
RevPAR
Answer & Explanation
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