this is marketing DETAILS: Marketing Strategies for Service Firms Selecting and training employees Companies must...
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this is marketing DETAILS: Marketing Strategies for Service Firms
Selecting and training employees Companies must select employees who will help them deliver excellent services to their customers
Associating effective customer service with employee motivation Training must be done in an environment that inspires the employees and satisfies their needs.
Delivering high quality service When employees are satisfied aware of the company's objectives, and knowledgeable about the needs of the customers, they will most likely provide high quality service.
Building a strong and loyal customer base When customers are satisfied with a service, they will most likely recommend it to other people. Eventually, the popularity of the service will increase
QUESTION: What are the strategies that companies can use in improving their delivery of services? Own understanding.
"WITH YOUR OWN UNDERSTANDING"
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