) Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist, and...
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) Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist, and laptop bags. Th e company's Web site (Timbuk2.com) allows customers to design their own size, color, and fabric bags with specifi c features and accessories; then the company sews the bags to the customers' specifi cations. a. Visit the company's Web site and custom-design a bag. Compare the quoted price with a bag of similar quality and features at a local store. Explain whether you think the Timbuk2 bag is a good value. b. Why would Timbuk2 be able to produce custom-made messenger bags for almost the same cost as mass-produced ones? c. Would you expect the quality of the custom-produced messenger bags to be higher or lower than the mass-produced ones? Discuss the rationale for your answer. d. Why would the custom-made messenger bags show a high profi t margin?
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