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Timbuk2 is a San Francisco company that makes a variety of messenger, cyclist,
laptop bags and facemasks. The company's Web site (Timbuk2.com
(Timbuk2.com) ) allows
customers to design their own size, color, and fabric bags and face masks with
specific features and accessories;
ccessories; then the company sews the bags and face masks
to the customers' specifications.
a. Visit the company's Web site and custom design a bag. Compare the
quoted price with a bag of similar quality and features at a local store
(Provide the detail of loc
local
al store you visited). Explain whether you think
the Timbuk2 bag is a good value.
b. Why would Timbuk2 be able to produce custom
custom-made
made messenger bags for
almost the same cost as mass-produced
mass
ones?
c. Would you expect the quality of the custom-produced
custom produced messenger bags
ba to
be higher or lower than the mass
mass-produced
produced ones? Discuss the rationale for
your answer.
d. Why would the custom
custom-made
made messenger bags show a high profit margin?
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