To assess a cola video ad, a random sample of 38 individualsfrom a target audience was selected to participate in a copy test.Participants viewed two ads, one of which was the ad being tested.Participants then answered a series of questions about how muchthey liked the ads. An adindex measure was created and stored inAdindex; the higher the adindex value, the more likeable the ad.Compute descriptive statistics and perform an appropriate test todetermine if there is a difference between the two ads. State yourhypotheses, your findings and conclusions in a report. (Use the0.05 level of significance.)
Respondent | Cola A Adindex | Cola B Adindex |
1 | 12 | 21 |
2 | 24 | 24 |
3 | 18 | 18 |
4 | 12 | 15 |
5 | 21 | 18 |
6 | 12 | 18 |
7 | 15 | 21 |
8 | 24 | 24 |
9 | 9 | 18 |
10 | 9 | 21 |
11 | 24 | 18 |
12 | 18 | 27 |
13 | 18 | 9 |
14 | 24 | 21 |
15 | 27 | 18 |
16 | 18 | 15 |
17 | 9 | 15 |
18 | 15 | 30 |
19 | 21 | 18 |
20 | 15 | 24 |
21 | 24 | 30 |
22 | 21 | 27 |
23 | 6 | 21 |
24 | 24 | 27 |
25 | 15 | 15 |
26 | 15 | 24 |
27 | 12 | 21 |
28 | 21 | 21 |
29 | 15 | 21 |
30 | 18 | 12 |
31 | 21 | 18 |
32 | 21 | 27 |
33 | 21 | 24 |
34 | 30 | 24 |
35 | 27 | 30 |
36 | 24 | 27 |
37 | 15 | 27 |
38 | 30 | 21 |
