To be profitable, a firm must recover its costs. These costs include both its fixed...
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To be profitable, a firm must recover its costs. These costs include both its fixed and its variable costs. One way that a firm evaluates at what stage it would recover the invested costs is to calculate how many units or how much in dollar sales is necessary for the firm to earn a profit. Consider the case of Dynamic Defenses Corporation: Dynamic Defenses Corporation is considering a project that will have fixed costs of $12,000,000. The product will be sold for $32.50 per unit, and will incur a variable cost of $10.75 per unit. Given Dynamic Defensess cost structure, it will have to sell551,724 units to break even on this project (QBE). Dynamic Defenses Corporations marketing sales director doesnt think that the market for the firms goods is big enough to sell enough units to make the companys target operating profit of $25,000,000. In fact, she believes that the firm will be able to sell only about 200,000 units. However, she also thinks the demand for Dynamic Defenses Corporations product is relatively inelastic, so the firm can increase the sale price. Assuming that the firm can sell 200,000 units, what price must it set to meet the CFOs EBIT goal of $25,000,000? $195.75 per unit $225.11 per unit $205.54 per unit $244.69 per unit
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