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Top Toys is planning a new radio and TV advertising campaign. A radio commerical costs $300...

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Basic Math

Top Toys is planning a new radio and TV advertising campaign. Aradio commerical costs $300 and a TV ad costs $2000. A total budgetof $20,000 is allocated to the campaign. However, to ensure thateach medium will have at least one radio commercial and one TV ad,the most that can be allocated to either medium cannot exceed 80%of the total budget. It is estimated that the first radiocommerical will reach 5000 people, with each additional commercialreaching only 2000 more people. For TV, the first ad will reach4500 people, and each additional ad an additional 3000 people. Howshould the budgeted amount be allocated between radio and TV?

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4.3 Ratings (572 Votes)
given that each medium will have at least one radio commercial and one tv ad so total reach    See Answer
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