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Use the following scenario to answer the questions. AdventureNow is a company that offers tours and vacations that incladeparticipation in an extreme sport, such as hang gliding, bungeejumping, skydiving, and motocress. Malik Yousef, Adventure Now'sowner, has just finished developing the strategic plan, includingthe marketing objective of growing his customer base by 15 percentduring the coming year. He believes that the best way of reachingthat objective is to promote to the college-aged student. In thepast, the majority of his sales have been to males under the age of29 who participate in hang gliding and bungee jumping at varioustourist locations. He wants fo expand his skydiving and motocrosstours but isn't sure whether the expansion will be profitable. Hecurrently has a database containing all the customers who have goneon a hang-gliding or bungee-jumping vacation with his company.Refer to Scenario 2.2. According to the BCO matris, how would thehang-gliding and bungee-jumping tours be elassified? What do theskydiving and motocross sours represest? The hang-gliding andtoungee-jamining tours are classified as a canh cow, and theskycliving and moeocross tours repeesent a question mark. Thehang-gliding and bungee-jumping tours are classified as a stu, andthe skydiving and motocross tours represent a question mark. Thehang-flifing and thungee-jumping tours are classified as a sas, andthe slydiving and motoeross hours repeesent a cash cow. Thehang-gliding and bungoe-jumping loos are classified as a cash coos,and the skydiving and motocross tours repeesent a slar. Thehang-gliding and bungee-jumping tous are classified as a star, andthe slydiving and motocross tows represent a dog.

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