| SWOT | | | | | | | | | |
| | | | | | | | | | |
| SO Strategies |
| 1 | Increase direct-to-consumer revenue 4% to $3.6 billion in 2022 [S1, S4, S10,O4] |
| 2 | Increase exports of polyester products by 50% in the next 3 years internationally and within female sectors [S4, S5,S6, O10] |
| 3 | Offer a $1000 sign on bonus to new recruits [S3, S9, S10] |
| 4 | Increase social media marketing with monthly on-line promotions [S1, S3, S4,O6] |
| | | | | | | | | | |
| ST Strategies |
| 1 | Overseas expansion needs to grow by 25%-45% by 2023 [S3, S5, S6, T10] |
| 2 | Consumer purchase price on products will slightly increase 1%-3% [S1, S4, S8, T5, T7] |
| 3 | Boost brand awareness with an incentive program for current customer [S9,T1, T3] |
| 4 | Acquire at least 2 additional companies/products in the next year to increase market share [S3, T4] |
| | | | | | | | | | |
| WO Strategies |
| 1 | Increase in Gen Z use of social media with social growth to be 4.9 trillion [O4, O6] |
| 2 | Focus on using recycled material for sustainabilty, global textile growth at 4%[O1,O7] |
| 3 | Increase sponsership from athletes and contiuned retail growth [O3, O10] |
| 4 | Use polyester textiles, which will have increased growth in 2022 which helps product variety [S9, O10] |
| | | | | | | | | | |
| WT Strategies |
| 1 | Increase pay by US employers by 3.4% with better brand reconition of competetors [T1, T5] |
| 2 | Supply chain disruptions and knock off brands cheaper and easier to get [T2, T3] |
| 3 | Fed inflation rates at 2.7% by 2023 and intrest rate increase by 25 points [T7, T10] |
| 4 | Clothing cost increase by 3% which increased consumer prices to 7.9% in 2022 [T9, T8] |
