Vanity Press (VP) Pty Ltd is a specialist print factory that manufactures three types of...
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Vanity Press (VP) Pty Ltd is a specialist print factory that manufactures three types of single order books: textbooks, novels and children's books. Each book is printed as a separate batch, to order, and only one print run per book is undertaken. The CEO is concerned that the current (simple) costing system may not be providing the information necessary to inform appropriate decisions about product mix and product pricing and so asks you to undertake a costing analysis of data for 2019. During the year, sales quantities and production costs were as follows: Sales Quantity Production costs ($) Textbooks 6,000 Paper $ 79,720 Novels 800 Book Covers 10,560 Kid's books 1,500 Overheads 150,445 Total books 8,300 Total costs $ 240,725 VP's pricing policy is to charge a mark-up of 40% on production costs, to a maximum price of $49.95. Part A (7 marks) 1. Using only the information above, what was the average cost, price and profit for each book: (Hint: round costs to the nearest cent) Textbooks Novels Kids books Price (per book) Cost (per book) Profit (per book) 2a. What is the total revenue, total cost and total profit, by product line? (Round to the nearest dollar) Textbooks Novels Kids books Total Sales Revenue Total Cost Net Profit + 2b. Which product line appears to be the most profitable? 2c. Which product line appears to be the least profitable? 2d. If Vanity stopped making the least profitable product line and continued the other two at the same level, total profit would
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