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Vans, Inc. uses social media networks, its web site, traditional advertising and print ads. Since...

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Question

Accounting

Vans, Inc. uses social media networks, its web site, traditional advertising and print ads. Since Vans is trying to institute integrated marketing communications, all these different brand contacts maintain ________ in design and tone.

Group of answer choices

Creativity

Consistency

Simplicity

Flexibility

Variety

2.

In the communication process, an actual product advertisement would be considered ________.

Group of answer choices

The product

Decoding

The medium

Encoding

The message

Answer & Explanation Solved by verified expert
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