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VECCMs (vitamin enhanced chocolate coated marshmallows) failed to gain distribution in most health food stores,...

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VECCMs (vitamin enhanced chocolate coated marshmallows) failed to gain distribution in most health food stores, but Paul was determined to pursue his dream of marketing a good-tasting snack food that would include minimum daily requirements of most vitamins and minerals. He sold them in 16oz resealable bags through independent grocery stores throughout the Mid-Atlantic area of the U.S. Paul's Selling prices to wholesalers of $0.99 a bag resulted in a contribution margin before advertising and promotion 32%. Wholesalers sold to retailers and retailers to consumers, earning margins of 24% and 50% respectively. Sales are currently 1,100 bags per week. Paul is considering distributing 1 million free standing insert (FSI) coupons for $0.20 off the regular price and expects to pay $6 per thousand for artwork and distribution. Each coupon redeemed will cost an additional $0.02 in processing fees. Based on information from question 2, if all of the redemptions are incremental sales, what is the incremental profit/loss of the coupon campaign

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